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Event Details
Event Overview:
With over 5 billion mobile phones in the world, marketers need to know how to adjust their strategies to include mobile. It is critical that you understand the needs and wants of today's consumer to learn about the best options for your brand to integrate seamlessly with on-the-go lifestyles.
Join the Chicago AMA for Mobile: Marketing on Demand with a premium speaker line-up. Marketing experts will put mobile into context and perspective for your business. Learn from marketing pros who are actively engaged in cutting-edge mobile activities as they peel back consumer usage behaviors and current best practices to deliver consumer value and marketing engagement. Bring your mobile device for live engagement!
Program Summary:
- Mobile Technology Demonstration Tables
- Come early! Learn how different mobile technologies can be used by personally interacting with them. Open until formal event program begins.
- Today’s Mobile Industry Overview
- State of Mobile Overview. Hugh Jedwill, CEO – Mobile Anthem
- Google’s State of Mobile. Drew Mitchell, Head of Industry – Google
- Brand Case Studies in Mobile
- Roundtable Discussion
- Julie Krueger, Korhan Beba, Greg Johnson are joined by Rob Sprungman, Sr. Account Executive – Google/AdMob
- Moderated by Dave Schneider, VP/Global Marketing – Apollo Group
Agenda:
- 5:00: Doors open and registraion
- 5:00 - 6:00 Cocktail & hor d'oeuvres reception
- 6:00 - 8:30 Event/Session
Location and Parking:
Valet parking will not be available for this event and street parking is difficult. Public parking is available at the Greenway Self Park at the corner of Clark and Kinzie (approximately 0.1 Mile from the event). Click on the the Greenway link to check rates. The location is centrally located on Kinzie Street in Chicago and is easily accessible via public transportation.
When & Where
Google - Chicago Office
20 W. Kinzie
17th Floor
Chicago,
IL 60610
Thursday, September 23, 2010 from 5:00 PM to 8:30 PM (CT)
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Hosted By
Chicago Chapter of the American Marketing Association
The Chicago Chapter of the AMA is the only organization that brings together all marketers, across all specialties, to collaborate and inspire one another. Since its charter year in 1937, the AMA has established itself as the premier source for relevant information, comprehensive training and targeted networking.
Join the AMA today. The Chicago chapter of the AMA has a membership base of more than 1,400 marketing professionals represents a multitude of businesses—both B2B and B2C and across industry segment—as well as marketing educators and a broad range of nonprofit organizations.
